Services
Industries
Hephon is an AI agency in Dubai (Hephon L.L.C-FZ) that builds AI customer support agents for businesses in Saudi Arabia, in Saudi dialect and English, across WhatsApp, in-app chat and the phone. Our team built the support and shopping assistant inside the Panda app.
Answer in Saudi dialect and English on the channels customers use, resolve routine requests from your live systems, and hand off to your contact centre when its confidence is low, with the full context. It must store conversations under the PDPL, with SDAIA’s transfer rules deciding where, and record consent before any marketing.
Saudi customers write and speak to support in dialect, often briefly, and often after hours. A complaint arrives as “وش صار على طلبي” rather than a ticket form. Generic Arabic support bots trained on formal text misread a large share of these, and answering in stiff formal Arabic reads as a machine that did not understand.
Before Panda’s assistant, support ran through a call centre and a web form with no triage and no self-service. Moving the simple interactions into the app, in dialect, with clean handoff for the rest, is the pattern we build.
وش صار على طلبي؟ صار له يومين
What happened to my order? It has been two days.
ابغى استرجع المبلغ، المنتج خربان
Hijazi: I want a refund, the product is broken.
kaif aghayer el 3nwan?
Arabizi: How do I change the address?
Illustrative messages written the way customers write, not real customer messages.
Support data is personal data, and the PDPL has been enforced since September 2024.
The Personal Data Protection Law came into force on 14 September 2023 and has been fully enforceable since 14 September 2024, supervised by the Saudi Data and AI Authority (SDAIA). Every field the assistant asks for needs a purpose, and customers can ask what is held about them.
Source: Clyde & Co: Saudi PDPL becomes enforceableSDAIA’s regulation on transferring personal data outside the Kingdom allows transfers under conditions, some with a risk assessment first, and sector regulators can require data to stay in Saudi Arabia. We choose where conversations are stored and which model regions are used with you, before launch.
Source: CMS: one year of the Saudi PDPLMeta has charged per template message since 1 July 2025, at rates specific to Saudi Arabia, and it can bill in SAR. Replies inside the 24-hour window after a customer writes are not template messages, so flows that answer rather than broadcast keep the bill small.
Source: Meta: WhatsApp Business Platform pricingPhone and messaging services in the Kingdom are licensed by the Communications, Space and Technology Commission, which also sets the rules on automated and promotional calls. We do not resell numbers: the agent answers on a line your company already holds from a licensed operator, and promotional calls keep proof of consent.
Source: Unifonic: voice compliance in Saudi ArabiaGeneral information checked in November 2026, not legal advice.
Order status, returns, account and policy questions answered in Saudi dialect from your systems and knowledge base.
Each answer carries a confidence score against the question type and the strength of what was found; below the threshold, it hands off.
Routed into your existing contact centre platform with the question, the agent’s reasoning and what it checked.
Structured data on what customers ask for, in their own words, for merchandising and product teams.
Panda’s assistant answers product and support questions in Saudi dialect inside the app and hands off through Genesys Cloud CX when its confidence drops, so the human agent sees the question, the reasoning and the products considered. A meaningful share of conversations are resolved end to end without a human. Panda’s team also uses the conversation logs to find product gaps.
Read the Panda case studyA focused first build usually lands between a few thousand and a few tens of thousands of dollars, depending on how many channels and systems it touches and how clean your data is. We scope a fixed price after a short discovery call, so you know the number before you commit. We invoice in SAR or USD.
Panda’s assistant was live in eight weeks on Android and iOS, with integration testing from week three. A first support channel for a smaller business usually takes less.
Yes. It is built and tested on messages in Saudi dialect, including regional phrasing and Arabizi, the way the Panda assistant was.
Yes. Panda’s assistant hands off through Genesys Cloud CX with full context; we integrate with the contact centre or helpdesk you already run.
Each answer carries a confidence score. Below a threshold, agreed with your team and tuned on their feedback, it stops and routes the customer to a person.
Yes. We define purpose, retention and storage location before launch, with SDAIA’s transfer regulation in mind. This is general information, not legal advice.
Yes. The same agent can answer on WhatsApp, in your app and on the phone, with one history per customer.
Hephon built the conversational AI agent inside the Panda app. Hephon (Hephon L.L.C-FZ) is an AI agency in Dubai that builds AI support agents for Saudi and UAE businesses.
Tell us what fills your team’s day and we will tell you honestly whether AI can take it, and at what fixed price.
