AI in Sales
Sell more. Update the CRM less.
Your salespeople spend their best hours answering the same pre-sales questions, writing quotes, and updating a CRM nobody enjoys. The actual selling happens in the gaps. We put AI on the admin: it answers and qualifies every lead in seconds, drafts quotes and proposals from your pricing, and logs the CRM by itself. Built for sales teams in Lebanon, the UAE and Saudi Arabia who close in Arabic and English.
Built by the studio behind Compumeal and Tamr, and the AI sales training we run for a large Lebanese company with 1,000+ employees.
I replied in 20 seconds, asked their volume, timeline and budget, and scored them a hot lead: 500 units, buying this month. It’s in the pipeline and assigned to Karim with the full thread.
Lead · assigned to KarimDana Al-Faisal
Al-Faisal Trading · Riyadh
Deal
SAR 84k
Stage
Proposal
Age
6d
Score
Hot
First, and fast
Every lead answered in seconds, and qualified.
Inquiries from WhatsApp, the website, Instagram and forms get an instant, on-brand reply and the right qualifying questions. Hot leads land on the right rep’s desk scored and enriched; tire-kickers get handled without stealing anyone’s morning.
Pipeline
SAR 420k
+12%
Win rate
31%
+3pts
Avg deal age
18d
-2d
Closed won, last 7 weeks
Three deals slipped past their close date. Nudge the owners.
Drafted in minutes
Quotes and proposals write their first draft.
Standard quotes and first-draft proposals get generated from your pricing, catalogue and templates in minutes, correctly priced and formatted. A human approves and sends, instead of rebuilding the same document every week.
Ask the numbers
Ask your pipeline a question, get an answer.
Forecast, stuck deals, win rate by rep, what’s slipping this month, asked in plain language, in Arabic or English. No waiting on a manager to build the report or a rep to update a field.
Open deals
38
Won this month
12
Pipeline
SAR 420k
Win rate
31%
- Pipeline
- Leads
- Deals
- Tasks
- Forecast
- Contacts
Pipeline
Al-Faisal Trading
500 units · SAR 84k
Magram Retail
Renewal · SAR 120k
Beirut Cafés Co.
New fit-out · SAR 46k
Nour Logistics
Fleet order · SAR 210k
Khalij Tech
Pilot · SAR 30k
Al-Faisal Trading
Proposal · Riyadh
Call with the Riyadh account ends
Summarised & logged to the right deal
Stage moved to Proposal
Recap email drafted, waiting to send1 to review
96 calls logged this month · 0 keyed by hand
It logs itself
The CRM updates without anyone touching it.
Calls, emails, WhatsApp threads and meetings get summarised and logged to the right record, with stages moved and follow-ups set. The Monday pipeline report lands already written, so reps sell instead of doing data entry.
Everything it does.
Responds
Drafts
Tracks
Trust & security
Built to be trusted with your business.
No black boxes and no surprises with your data. The same standards we run for regulated clients across telecom, healthcare and retail.
Your keys, your models
It runs on your own model-provider accounts (BYOK). You own the keys and can revoke them anytime.
Encrypted end to end
Credentials and data are encrypted with AES-GCM, in transit and at rest.
Hosted where you need
Data residency in Lebanon, the Gulf, or the EU, based on your rules.
Never trained on your data
Your data stays yours. We don’t use it to train models.
A human stays in control
Clear approval and escalation rules, with full context handed over.
Proven in production
Already running for Saudi Arabia’s largest grocery retailer and a Lebanese ISP with ~2,000 customers.
Common questions
Will it change how our reps sell?
It takes the admin off their plate, not the selling. Reps still own the relationships and the close; the AI handles the first reply, the quote draft, and the CRM logging they never enjoyed anyway.
Which CRM does it connect to?
It works with the tools you already run, common ones like HubSpot, Salesforce, Pipedrive and Zoho out of the box, plus your WhatsApp, website and inbox. Anything with an API can be wired in.
Can it answer and qualify leads in Arabic?
Yes. It replies, qualifies and reports in Arabic and English, including Gulf and Lebanese phrasing, so a lead who messages in dialect gets an answer that reads like a person, instantly.
How is our pipeline data kept secure?
It runs on your own model-provider keys (BYOK), data is encrypted with AES-GCM in transit and at rest, and it can be hosted in Lebanon, the Gulf or the EU. We never train models on your data.
How fast can it be live for our team?
Usually a first working version wired to your CRM and channels within two to three weeks of a scoped kickoff. We start with lead response, then add quoting and CRM autopilot.
Still losing your best hours to the CRM?

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