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Hephon is an AI agency in Dubai (Hephon L.L.C-FZ) that builds WhatsApp AI agents for UAE businesses: agents that take orders, book appointments and answer support questions in Gulf Arabic and English, and write the result into the systems you already run.
It is an assistant on your verified WhatsApp Business number that understands Gulf Arabic and English, looks up your real stock, bookings or accounts, completes the task, and records it in your CRM or order system. It sends updates as utility messages, respects the UAE’s marketing rules, and hands off to staff with the thread.
UAE customers treat WhatsApp as the front desk. They send voice notes instead of typing, location pins instead of addresses, screenshots of a product instead of its name, and a mix of Gulf Arabic and English in one line. A WhatsApp agent that only reads clean English text misses a large share of what arrives.
We build agents that handle the real inbox: voice notes transcribed and understood, location pins mapped to a branch or delivery zone, images matched where the catalogue allows, and Arabic and English answered in the language the customer used.
السلام عليكم، ابا اطلب نفس طلبي الأسبوع اللي طاف
Hello, I want to reorder what I ordered last week.
📍 location pin + “deliver here pls”
A pin instead of an address, the norm in the UAE.
voice note, 14 seconds, Arabic and English
Many customers speak instead of type.
is this available in size M? (screenshot)
A product screenshot from Instagram.
Illustrative messages written the way customers write, not real customer messages.
WhatsApp automation in the UAE sits under three sets of rules: Meta’s pricing and policy, the UAE’s data law, and the rules on marketing contact.
Since 1 July 2025 Meta charges per template message, by category (marketing, utility, authentication), at rates set for the UAE, and it can bill in AED. Utility updates such as order confirmations cost far less than marketing messages, so we design flows that stay in the cheaper categories.
Source: Meta: WhatsApp Business Platform pricingOnshore, personal data falls under Federal Decree-Law No. 45 of 2021, in force since 2 January 2022. Its executive regulations had not been published by late 2026, so we build to the law’s own principles: a clear purpose for every field the agent collects, data kept no longer than needed, and a person’s right to object to decisions made only by automated processing.
Source: Simmons & Simmons: UAE PDPL FAQsCabinet Resolution No. 56 of 2024 limits marketing calls to 9am to 6pm, bans telemarketing from personal numbers, and protects numbers on the national Do Not Call Registry. An AI agent that calls to sell is a marketing call like any other, so outbound campaigns are built inside those limits.
Source: Clyde & Co: UAE telemarketing rulesA business registered in the DIFC answers to DIFC Data Protection Law No. 5 of 2020, whose Regulation 10 covers personal data processed by autonomous and semi-autonomous systems such as AI agents. ADGM has its own Data Protection Regulations 2021. We confirm which regime applies before the first conversation is stored.
Source: Clyde & Co: DIFC Regulation 10General information checked in November 2026, not legal advice.
The customer says what they need, the agent finds it in your catalogue, confirms price and stock, and the order only goes through after the customer confirms.
Slots read from your calendar or booking system, confirmations and reminders sent as utility messages, changes handled in the same thread.
Order status, returns and account questions answered from your systems; everything else routed to your team with the conversation attached.
Every conversation writes back to your CRM, ERP or spreadsheet, so WhatsApp is not a second inbox nobody reconciles.
For Panda in Saudi Arabia we built an assistant where one message finds the product, builds the basket, answers the question and hands off to a human when needed. It runs inside the Panda app rather than on WhatsApp, and its architecture was designed to add channels without rebuilding the brain. Our product Hephon Commerce takes the same idea to WhatsApp ordering for supermarkets.
Read the Panda case studyA focused first build usually lands between a few thousand and a few tens of thousands of dollars, depending on how many channels and systems it touches and how clean your data is. We scope a fixed price after a short discovery call, so you know the number before you commit. Meta’s per-message charges are separate and billed to you directly; we estimate them with you from your volumes.
A first WhatsApp flow, usually ordering or bookings, typically goes live within a few weeks, including Meta business verification and template approval.
There are two parts: our build, scoped to a fixed price after discovery, and Meta’s per-message charges, which apply to template messages at UAE rates and can be billed in AED. Replies inside the 24-hour window after a customer writes are not template messages, so answering is far cheaper than broadcasting.
Yes, to customers who opted in, as marketing templates. In the UAE marketing contact is regulated, so we keep opt-ins on record, honour opt-outs immediately and keep promotional calls inside the legal hours if voice is involved.
Yes. Voice notes are transcribed and handled like text, in Arabic or English, and the agent replies in text unless you want voice replies.
Numbers get restricted for spam, low quality ratings and messaging people who did not opt in. We build on the official WhatsApp Business Platform, use approved templates and keep marketing to opted-in customers, which is what keeps a number healthy.
Yes. We connect to the systems you already run, through their APIs or, where there is none, through a small integration we build and maintain.
Hephon (Hephon L.L.C-FZ), an AI agency in Dubai’s Meydan Free Zone, builds WhatsApp AI agents and Arabic chatbots for UAE and Saudi businesses, and stays on after launch.
Our product for retailers
Hephon Commerce
For supermarkets and grocery delivery in the UAE, Hephon Commerce takes orders on WhatsApp: the shopper writes or sends a voice note, it builds the basket from your catalogue, and nothing is ordered until the shopper confirms.
Tell us what fills your team’s day and we will tell you honestly whether AI can take it, and at what fixed price.
